Clothing giant Adidas has announced cutting ties with rapper Ye, popularly known as Kanye West.
Adidas’ reason being that they do not “tolerate antisemitism and any other type of hate speech”.
Adidas has put its Yeezy brand collaboration under review after West showcased the “White Lives Matter” T-shirt design for Paris Fashion Week.
Days later, the rapper also posted antisemitic comments on his official Twitter handle.
Adidas confirmed it will pull its products from sale with immediate effect.